Product Focus: Writing Instruments

No item is more synonymous with promotional products than pens, but there’s way more to this product category than meets the eye. Take your branding beyond basic with these expert insights.

Eco-Friendly Favorites

Interested in sustainable writing instruments? Choose from a wide variety of eco-friendly pen styles that will perfectly suit an any environmental initiative or business. Look for pen barrels made from all-natural elements, such as wood or bamboo. These green materials are recyclable and remind recipients of why they should support your business: because your business gives back to the Earth.

The Write Choice for Tech

Our world is now tech-first, and promo pens have evolved to reflect that shift. If your audience is particularly tech-savvy, such as corporate executives, creatives or millennials and Gen Z, writing instruments with stylus pens built right in will make a perfect fit. They’re useful for both traditional paper note-taking and for going digital on a tablet or laptop screen.

Branding Beyond Pens

While pens are probably the first thing you think of when you hear “writing instruments,” they’re not the entire category. Pencils, highlighters and markers are just a few other useful and unique choices for your advertising. But which is right for your audience? If you work with kids and parents, colored pencils and crayons are sure to make little ones smile. On the flip side, highlighters might make a better fit for students and the college crowd.

Impress With Pen Gift Sets

Who said pens have to be basic? High-end pen models make excellent holiday and work anniversary gifts, especially for those in the B2B or corporate sectors. Look for high-quality pens made from metals like stainless steel, then use laser engraving to personalize them with your customers’ names. Complete the package with gorgeous leather or velvet gift boxes to safely store your stunning promos. Voilà!